I can’t believe it has been a whole year since starting Charity Elliott Nutrition, previously named Eatreal4life. I have learned many lessons while pursuing my passion and I want to encourage others to do the same. Too often we settle, we are convinced that we are the wrong person to make our dreams come true. Unfortunately, there is no fairy godmother that is going to appear and grant your every wish, you have to take the initiative. If you are considering starting your own business, I have a few lessons I have learned this year and I want to share them with you.
Set Realistic Goals
Most businesses are not over night successes. Often you don’t see the sleepless nights of worry, the tears of frustration or the hours and hours of hard work. Going into your first year planning to be a millionaire may not be the best way to set yourself up for success. Do your research, talk to other leaders in your industry and then set realistic goals.
I cannot tell you how important this lesson is. When you start a brand new business it is rare that you have clients lining up at the door. At first it’s a slow trickle of clients but as they reap the benefits of your service they start to tell their friends. Their friends start coming to you and they tell their friends. Word of mouth is the most powerful form of advertisement. Be patient, offer a service based on excellence and you will build a solid client base.
Charge what your worth
This is the hardest one for me. Lots of hours go into research and planning for each individual client. When choosing prices for your service you can’t sell yourself short. Assign prices based on the value of your service and the number of hours that service will require of you. If someone says “your charging too much” that means they have underestimated your value.
Stay the course
It’s easy to get wrapped up in the logistics. At the end of the day remember why you started and stay true to your passion. If you genuinely want to help people, they will know it. Nobody likes a fake and it’s easy to spot one.
If you have had an idea that you’ve been mulling over maybe its time to take a leap of faith. My Grandpa used to say that you shouldn’t have to work at a job you didn’t enjoy for 50 years, just so you could retire for 20 years. I know it’s not possible for everyone to have their dream job, but I still believe we can all pursue our passions in one way or another.
I want to thank you for supporting this blog and supporting this business. I couldn’t have done it without the overwhelming amount of encouragement that I have received thus far. I have a new section coming to the blog shortly, as you may know I am currently 14 weeks pregnant with our first baby. I want to be able to share this exciting journey with all of you! Keep an eye out for that!
Eat Your Veggies!