The Summer Bod Fraud

A dream doesn’t become a reality through magic; it takes sweat, determination and hard work.

-Colin Powell

You’ve seen the ads. Perfectly airbrushed women using some fancy new piece of equipment telling you that you can be bikini ready too. Their skin is glistening, and their hair and makeup have stayed perfectly intact. All you have to do is buy the product, follow the diet or eat the pill, and you can look like them too. It would be nice if it were that easy, wouldn’t it? The summer bod fraud is nothing new. It goes something like this: It’s okay to overindulge and skip your workouts when no on has to see you in a bathing suit, but as soon as summer comes around you had better be ashamed if you don’t lose those extra pounds.


Come January the ads become more frequent. They know you’ve just eaten your way through two major holidays and New Years. They know you’re feeling guilty and will be more likely to drop a couple hundred on the magic answer. So you try it. You buy the product, and a few days/weeks in it’s not working, and so you sit down on the couch with a bag of Doritos for a pity session. This cycle continues right up until summer is over and you can breathe a sigh of relief because now you have another 9 months to get beach ready. You see where this is going.

Change your mindset 

So how do you break this cycle? You need to start with mindset. If your whole focus is about looking better, you will never be happy. We are all genetically unique individuals. Each of us will look different at optimum health. Some of us will have 15 percent body fat, while some of us always carry a little more. Some of us can build up leg muscle like it’s our job, while some of us can squat 300lbs with no muscle to show for it. You are unique, and your body will never look exactly like you want it to. Instead of focusing on how you look, focus on your health. Now you’re thinking, “wait, aren’t those the same thing?” Nope. Despite popular belief, there are many people in the world who appear healthy, but are sick. There are a lot of people in the world who don’t look like bikini models who are very healthy. Instead of focusing on how you look, why not focus on how you feel? I want you to ask yourself these questions:

Do you feel well enough to give your family and friends your best?

Can you safely squat down to play with your children?

Are you strong enough to help a neighbour move?

If you had to carry your kids out of a burning house, could you?

Your answers to these questions will matter more in the long run than a six-pack of abs ever could. Your answer to these questions will matter more than all the looks you could ever get in a bathing suit. You have been given a life to live, so why not live it at your best? Here are a few simple tips to help you get started:

  1. Get 6-8 hours of sleep every night
  2. Eat lots of fresh fruit and vegetables
  3. Exercise every day for at least 20 minutes


There’s no secret formula or pill that can give you your best health. I am not saying its wrong to want to look good, but if you change your focus you will be surprised in your physical and mental improvements. Your lifestyle will determine your quality of life. Start making changes one step at a time, and live a healthy life. Stop training for summer, and start training for life!

Eat Your Veggies!


Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email

subscribe to get the free guide